Our Story
We built SetuLix because we got tired of the workarounds.
Indian professionals deserve tools built for them — not US products with ₹ signs bolted on. SetuLix is a workspace OS built from the ground up for Indian creators, businesses, HR teams, and legal pros.
Global tools, Indian problems
ChatGPT doesn't know GST. Jasper doesn't write legal notices. Canva doesn't do salary slips. Every Indian professional was stitching 5 different tools together just to run their week.
Pricing that punished you
Most AI tools charge in USD. For an Indian freelancer or SME, $49/month is not a coffee — it's a real cost. We built SetuLix around Indian purchasing power from day one.
No kit, no context
Generic AI gives generic output. A blogger needs different tools than a lawyer. We built profession-specific kits so your workspace starts ready — not blank.
Deepak Rathor
LinkedInFounder & CEO, SetuLabsAI
“I kept switching between 6 different tools every day just to write content, send invoices, and handle basic HR tasks. Every tool had a different login, a different pricing page, and none of them understood India. SetuLix is the workspace I wanted to exist.”
Based in Indore · Building for 1.4 billion people
Our principles
India-first, always
Every tool, every pricing decision, every feature is designed for Indian professionals first. GST, UPI, Indian legal formats — native.
Outcome over features
We don't build tools because we can. We build them because they solve a real problem faster than doing it manually.
Simple pricing, honest product
Pay-per-use credits mean you never waste money. No lock-in. No hidden overages. No annual-only traps.
Privacy by default
Your outputs are yours. We don't train on your data. We don't sell your usage patterns. Full stop.
Best model for the job
Claude Sonnet for legal docs. GPT-4o for SEO. Gemini Flash for speed. We pick the right AI for each task — not the cheapest one.
Built to grow with you
Start free. Add credits when you need. Upgrade when it makes sense. SetuLix scales with your work, not against it.
Come build with us.
27 tools. One workspace. Free to start.